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This web site had the following in the web site, "As a full-service directional boring contractor, RCC is passionate about providing superior quality with professional and friendly customer service." Our analyzers noticed that the web page stated " Our team can bore and install piping up to 24 in diameter." The Website also said " We want the opportunity to. RCC locates underground utilities for businesses, hospitals, schools, manufacturing plants, prison facilities, state and federal government facilities and homeowners. We are the only Arkansas utility contractor that locates private utilities across the state." The website's header had Underground utility contractor as the most important optimized keyword. It is followed by utility locating, directional boring, and directional drilling which isn't as ranked as highly as Underground utility contractor. The next words randycarterconstruction.com uses is excavating. vacuum excavation was included and could not be understood by web crawlers.